How it works
Five steps from a product URL to approved, copy-ready launch content for every platform that matters.
- 01
Analyze a product URL
Paste any product URL — even loose input like yourproduct.com. We fetch the page, extract brand signals (name, favicon, theme colour), and generate a structured launch brief: value proposition, target audience, key features, proof points, and a call to action. It's the single strategic foundation every downstream draft builds on.
- 02
Review and correct the overview
Before any copy is written, you check the AI's read of your product. Fix a feature, sharpen the tagline, correct the audience, and add maker names, social handles, and a contact email. Corrections carry through to every draft, so generation starts from an accurate brief instead of a guess.
- 03
Pick where to launch
Choose your targets from LinkedIn, Instagram, and Product Hunt, plus AI-recommended launch directories from a curated catalog of 16 — each recommendation comes with a reason it fits your product. Select as many or as few as you want.
- 04
Generate tailored copy
Copy is written in parallel for every target you picked. Social platforms get three variants each (benefit-, feature-, and proof-led) with a tone control; every launch directory gets its own listing angled at that directory's audience. Platform rules — Product Hunt timing and voice, character budgets, hashtag counts — are built into generation and validated on the output.
- 05
Review, approve, and track
Move each draft through a real state machine — Draft → In review → Approved → Launched — with inline editing, version history, and comments. Approved drafts collect into a copy pack, and a launch tracker shows the status of every target. When you're ready, copy and paste. Nothing ever posts automatically.
Ready to try it?
Your first launch pack is free. Or view a complete sample first — no account needed.